equipment such as a CNC router, laminate press, or beam saw? Do they? What one shop does best may represent a cost savings to other shops. Do you have a terrific installation team or great finishing department that could take on work from other shops?
9.Remind old customers. Your best source of new leads are people you’ve already done work for. Remind your old clientele that you are still around by sending out a simple letter. It doesn’t have to be fancy; one page will do. Enclose a
brochure and a few business cards to make referrals easier.
10.Develop new leads. Now is the time to pound the pavement. Pay a visit to every designer, interior decorator, architect and gallery in your service area. Do lunch or have a cup of coffee with builders and GC’s. Find out who’s got work and see if you can get a piece of the action.
• Custom Fabrication
• With or Without Holes
• Stock Items Shipped Same Day
• Inexpensive
• Easy Installations
11. Track building permits. Check out the building permit filings in your local towns and county government offices. These are public records that you can access for free, sometimes online or available from services in some regions. The permit filings will tell you where there is building going on and who is doing it. While it may be too late to get onto a job after a permit is issued, it might mean a lead for future work or even expanding an existing project to include your contribution.
• Stock Lengths from 1 1⁄ 2” to 12’
• All angles are square corner
• Standard lengths 8’ and 16’
• Available w/holes 8” on center
• Special sizes available upon request
12.Recruit Realtors. With the slow home market, real estate people are looking for any edge. That includes doing work on homes to prepare them for sale and new home owners wanting to make immediate changes. Referrals from real estate agencies can get you into both of these markets. Get to know local agents and home inspectors, both are good lead sources.
Let Monarch save you money. We’ll do the drilling for you!
a showroom at your shop? What about
building a display for the local appli-
ance store? Appliance stores often
welcome the chance to upgrade their
sales displays with the current styles.
continued ➤
Get information FAST from suppliers: http://cabinetmaker.hotims.com
One Stop Shopping For All Your Other Custom Metal Needs Custom Table Frames, Table Legs, and Furniture Inlay
1625 Sycamore Avenue, Bohemia, NY 11716
(631) 563.8967 • Fax (631) 563.8976
www.monarchmetal.com All prices are subject to change without notice
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