14.Develop new products. What new products can you develop with existing staff and equipment? Already doing kitchen? What about garage cabinets, closet systems, laundry room cabinets, entertainment centers or even custom furniture? All are opportunities for more work, sometimes even on an existing job.
17.O m ffer a finder’s fee. Make everyone you eet a potential sales person. Pay a finder’s fee for any new work they bring in, which could be a commission or a gift certificate. Open the offer to your staff, too; that invests them in the shop’s success. ◻
These ideas are just the tip of the iceberg —
Once
you start thinking about ways
to increase sales, you’ll come up
with more. Share your ideas on
CabinetMaker’s Forum at
www.
cabinetmakeronline.com.
15.Offer remote services. Clients today are frequently too busy to drive around shopping for cabinets. Come to them. Outfit a truck or van as a rolling display. Or take a laptop packed with plenty of pictures and design software and bring it to the prospect’s work or home on their schedule. One shop we talked to uses Web-based software such as Go ToMeeting (www.gotomeeting. com) to conduct entire design and sales sessions remotely. The shop owner sits at a computer in the shop with clients at their computer at home or in the office. That also makes it easier to get husband and wife together for decisions.
Quick-change Chucks
45-deg. Positive Stop
Line & Construction Boring ( 21) Spindles - ( 11) R / ( 10) L
2-hp Motor - 220 volt - 3-phase Standard Quick-change Chucks Pneumatic Hold-down Clamps Starting at
$4,995
CALL FOR FREE DVD
16.Network.
Trade associations such as the
Kitchen Cabinet Manufacturers
Association, the Cabinet Makers
Association, and the Architectural
Woodworking Institute provide great networking opportunities.
But don’t overlook what’s in your own back yard. Service organizations such as Rotary and Lions, the Chamber of Commerce, local builders associations, and even religious organizations all provide chances to meet people who can help your business or become cus-
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tomers. People like to do business
M15 V Boring Machine
( 15) Spindles
Quick-change Drill System
Shielded Boring Head
Reference Aluminum Fence
1-hp Motor
M46 Boring Machine
Double-row Boring
( 46) Spindles
( 2) 3-hp Baldor Motors
( 4) Adjustable Air Panel Hold-down Clamps
Specification subject to change. Machine may be shown with optional accessories.
References:
http://cabinetmaker.hotims.com
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